Start here

New here? Start with five pages.

In short. This site is large because costing is. If you are new, five pages explain everything: what the whale curve reveals, how TDABC works, what cost-to-serve means, one real case with numbers, and how an engagement runs. Below that, pick the path that matches who you are and what you came to do.

Forty minutes of reading, or five minutes of answers

You do not need to read two hundred pages. You need the right five, in the right order.

02By role

Which path fits your role?

You are a CFO

Can the numbers survive the board?

Your question is usually trust. Start with the whale curve, then the NZ case, then read For CFOs. If software strategy is on your desk because a legacy tool is sunsetting, the migration pages on Oracle HPCM and SAS ABM are written for you.

Path Whale Curve → NZ case study → For CFOs → How We Work
You are a controller

How is the model actually built?

Your question is machinery. Start with TDABC vs ABC, then Build a TDABC Model, then a technical case: the Saudi logistics study shows time equations on 525,000 rows. For Controllers collects the rest.

Path TDABC vs ABC → Build a TDABC Model → Saudi logistics case → For Controllers
You are in private equity

Where is margin hiding in the portfolio?

Your question is value, and how fast it can be found. Start with the whale curve, then the NZ case for the size of the prize, then For Private Equity for the diligence and 100-day angle.

Path Whale Curve → NZ case study → For Private Equity
You own or run an SME

Is this for companies my size?

Yes, and the answer starts free. Take the Profit Check, read the case closest to your industry, then read For SMEs.

Path Free Profit Check → your industry's case study → For SMEs
03By intent

Which path fits your job today?

Learn TDABC

You want to understand the method

Read TDABC vs ABC, then Build a TDABC Model, then the Glossary when terms pile up. The formula that unlocks the rest: capacity cost rate equals cost of capacity supplied divided by practical capacity. Everything else is application.

Fix profitability

You want the losses found

Take the free Profit Check, read Cost-to-Serve, then the case study nearest your industry from the Case Studies hub. Then book a scoping call: thirty minutes, a senior partner, no pitch.

Evaluate software

You are comparing costing tools

Read about CostCtrl, then the comparison and migration pages: SAP PCM & PaPM Alternative, Oracle HPCM Alternative, SAS ABM Migration. If you are replacing a discontinued tool, those pages address your situation directly and without vendor drama.

Book a workshop

You want your team trained on a real model

We run hands-on TDABC workshops in Lisbon, São Paulo and Riyadh: one day, your team, a working model built live in CostCtrl. See the Events page or ask via the contact page.

04In a hurry

What if you only have five minutes?

Take the free Profit Check. Five minutes, a handful of questions, and it tells you whether you have a cost-to-serve problem worth modelling. No deck, no pitch, no email trap.

The site rewards curiosity, but it respects hurry.

YOUR ROUTE THROUGH THE SITE

1 2 3 4 5 Whale Curve TDABC vs ABC Cost-to-Serve NZ Case Study How We Work CFO Controller Private Equity SME owner Free Profit Check (5 min)
Your route through the site: five pages in order, then your path. In a hurry, take the shortcut.
05FAQ

Fair questions.

I do not know any of the vocabulary. Where do I start?
Start with the Whale Curve page anyway; it is written for first contact. Keep the Glossary open in a second tab and the vocabulary problem solves itself in an afternoon.
Is the content different in Portuguese and Spanish?
The core pages exist in English, Portuguese and Spanish, with regional editions for Brazil and Latin America. Same method, native language, adjusted examples. Use the language switch in the header.
Do I have to talk to anyone to get value here?
No. The guides, cases and the Profit Check are free and unguarded. Talking to us is the last step, not the first.
How current is the material?
The models and case studies reflect ongoing engagements, and pages are revised as methods and tools evolve. If you spot something stale, tell us; we treat that as a favour.
Start here

Forty minutes of reading, or five minutes of answers.

Read the five pages, or take the free Profit Check now and let the result choose your path.

M
Ask us anything
usually replies in minutes
Hi. I can answer the quick questions about cost, method and timing right here. For anything specific to your business, I'll hand you to Miguel on WhatsApp.
Free. No bot loops. Straight to a person.