Pricing and margins, industry by industry
You cannot price well without knowing your true cost. Pricing and margin work changes shape by sector, but rests on the same foundation: the real cost to make and serve. Here is how it lands in each industry.
Cost-based pricing sets price against the true cost to produce and serve, not a blended average. The principle is constant across industries; what differs is the cost driver, a product in manufacturing, an account in IT and financial services, a payer mix in healthcare.
Price is a decision. Without the true cost beneath it, it is a guess dressed as a number.
Common questions
- What is cost-based pricing?
- Cost-based pricing sets price against the true, fully loaded cost to produce and serve a product or customer, rather than a blended margin target. It protects margin by making the real cost visible before the price is set.
- Why does pricing differ by industry?
- The principle is the same, but the cost driver and margin structure differ: a product cost and order profile in manufacturing, a delivery cost per account in IT and financial services, a payer mix and service line in healthcare.
Price to your true cost.
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