Industries · Professional Services

A team at full utilisation can still lose money.

Utilisation tells you how busy people are, not whether the work paid. Between the contract fee and what is actually realised sit unbilled hours, scope that crept, and write-offs nobody flags until the engagement closes. We cost work on the hour, by role and engagement, with TDABC, so the realised margin of every project and client is visible while there is still time to act on it.

Cost and Profitability Consulting · 150+ models since 2010 · TDABC

Per engagement
true profit after unbilled time, scope creep and write-offs
Realisation
what actually billed against what was delivered, not just utilisation
Per client
margin ranked by engagement, role and account
01Why utilisation hides the truth
Cumulative profit with customers ranked best to worst. The peak rises far above the final net; the tail gives the difference back. Illustrative data. net profit (what the board sees) profit on the table peak: more than the net you keep the engagements that earn it scope creep gives it back engagements ranked by margin, best to worst illustrative
A few engagements create the profit. Scope creep quietly gives it back.

Busy is not the same as paid.

Most firms run on utilisation: the share of available hours booked to client work. It is easy to measure and easy to chase, and it says nothing about whether those hours were billed, billed in full, or billed at a rate that covered the cost of delivering them. A team can be fully booked all quarter and still hand back margin through the side door.

That side door is realisation. Unbilled hours written off to "relationship", scope that grew without a change order, the junior who took three times as long, the discount agreed to win the work and never recovered. None of it shows in a utilisation report, so the engagements that lose money look as busy as the ones that pay.

FEE TO REALISED MARGIN

Illustrative. From contract fee down through delivery cost, unbilled time, scope creep and write-offs, leaving a thin realised margin a utilisation rate never reveals.

02A worked example

Two engagements, same fee, opposite result.

01

Equal on the pipeline report

Two engagements are sold at the same fee and the same planned margin. On the dashboard they are equal wins, and both teams show high utilisation.

02

Different in delivery

Engagement A is scoped tightly and billed in full. Engagement B drifts: extra meetings, rework, a senior pulled in to recover it, and hours quietly written off at month-end.

03

Realised margin separates them

Count delivery cost, unbilled time, scope creep and write-offs and Engagement A realises a healthy margin while Engagement B finishes below cost.

04

The fix is scope and price

Tighter scoping, change orders that actually get raised, the right seniority on the work, and fixed fees priced on real delivered cost. The work stays; the leak closes.

03The worked example, in numbers

Same fee on the board, one funds the other.

Engagement AEngagement B
Contract fee€180,000€180,000
Planned margin32%32%
Unbilled hours6%28%
Scope creep4%22%
Write-offs3%14%
Realised margin+24%−9%

Both engagements show full utilisation, so both look like good business. By realised margin, one is paying for the other, and only the engagement-level view tells you which to repeat and which to reprice or rescope.

EVERY ENGAGEMENT, BY FEE AND REALISED MARGIN

Illustrative. Plot engagements by fee and realised margin and the loss-makers a utilisation report kept hidden separate clearly from the ones carrying the firm.

04How we model it

Cost on the hour, by role and engagement.

01

Cost the hour by role

A fully-loaded cost per hour for each role and seniority, including the bench and unbilled time the chargeable rate has to cover.

02

Trace time to the engagement

TDABC attributes delivered hours to the engagement that consumed them, billed or not, so the real cost of delivery is visible.

03

Deduct the leakage

Unbilled time, discounts, scope creep and write-offs come off the fee, turning planned margin into realised margin.

04

Rank by engagement and client

Engagements and clients sort by realised margin. The losers become candidates to reprice, rescope or change how they are staffed.

05What it changes

Pricing and scope on real realisation.

Firms that manage on realised margin price fixed-fee work on real delivered cost, scope it tighter, and put the right seniority on the right task. Loss-making engagement patterns stop being subsidised by the profitable ones, and partners can see which clients and which work types actually build the firm.

The model is built on your data and handed over, so the costing stays current as the practice changes.

Frequently asked questions

Why is utilisation not enough to manage profitability?
Utilisation measures how much time is booked, not whether that time was billed or whether the engagement paid. A team can be fully utilised and still lose money once unbilled hours, scope creep and write-offs are counted against the fee.
How does TDABC apply to a services firm?
It costs work on the hour, by role and seniority, including the cost of unbilled and bench time, then attributes it to the engagement that consumed it. The result is a realised margin per engagement and client, not just a utilisation percentage.
What is realisation and why does it matter?
Realisation is the share of delivered work that is actually billed and collected. It is where the gap between a healthy-looking utilisation rate and a thin actual margin lives, driven by unbilled time, discounts, scope creep and write-offs.
Will this help us price better?
Yes. Once you can see realised margin by engagement type, you can price fixed-fee work on real delivered cost, scope it tighter, and stop subsidising loss-making engagement patterns out of the profitable ones.
Start here

Find the engagements that lose at full utilisation.

The Profit Check takes five minutes and no data upload. It points to where realisation is most likely leaking against your fees, and what it is worth to see engagement by engagement.

In short

In professional services, 25 to 35 percent of paid-for time is never billed once you load the bench, pre-sales and write-offs, and a blended rate hides all of it. Costing only billable hours overstates engagement margin and conceals that 20 to 30 percent of clients run below cost when utilization, scope creep and rework are charged to the work that caused them. TDABC assigns those hidden hours engagement by engagement, so every client and project shows its real margin.

The AI angle

AI compresses the hour. The firms that price on value survive it.

AI is pressing harder on professional services than on almost any sector, because the unit of value is the hour and AI compresses the hour. Document drafting, research and first-pass analysis are being automated, so the link between hours worked and value delivered is breaking. The firms that stay profitable are the ones that already price on outcome and cost to serve, not on time.

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