Maturity stage 1 · IFAC 1D-2D

Blind bookkeeping: you know you made money, not who made it.

At the first stage of costing maturity, the organization keeps accurate financial records and almost no cost intelligence. Expenses flow from payroll and purchasing into a general ledger, grouped by function, and the month closes. The accounts are correct. They simply cannot answer a single profitability question. This is where most organizations start, and many stay longer than they should.

In short

Stage 1 corresponds to IFAC levels 1D and 2D in the Costing Levels Continuum (Cokins). Costs are accumulated, not calculated. You can produce an income statement but not a customer, product or channel profit. The test of this stage: if someone asked which 10 customers make you the most money, you would have to guess.

Stage 1 of five. Financial accounting is in place; cost causality is not. Illustrative.

There is nothing wrong with the bookkeeping at this stage. Payroll and purchasing feed the general ledger, accruals tidy up the period end, and the statements are accurate enough to file and to bank. The limitation is not rigour, it is resolution. Cost centres are few and broad, grouped by function such as operations, sales and administration. Nothing is calculated about what it costs to make a unit, serve an account or run a process. As Cokins puts it in the IFAC framework, an organization at this level confirms it is profitable when its bank balance rises over time. That is true, and it is not enough.

The danger of Stage 1 is that it feels safe. The numbers reconcile, the audit passes, and the absence of cost insight is invisible because nobody is looking for it. Meanwhile the cross-subsidies build up unseen: profitable customers quietly funding unprofitable ones, a few products carrying a catalogue, capacity paid for and never used. None of it shows up, because the system was never designed to show it.

Signs you are here
  • Profitability is discussed at company or division level, never by customer or product.
  • Pricing is cost-plus on a standard markup, or simply "what the market takes".
  • Overheads are "just overheads", absorbed into a single rate or not allocated at all.
  • Questions like "should we keep this account?" are answered by instinct.
  • The finance team spends its time closing the books, not analysing them.

What it is costing you

Consider an illustrative example. A small distributor at Stage 1 prices every order on a flat margin over landed cost. The books show a healthy net profit, so nothing seems wrong. When a basic cost-to-serve view is finally built, it turns out that a cluster of small, high-touch accounts, perhaps a fifth of the customer base, consume far more picking, delivery and admin than their margin covers, and are being carried by a handful of large, simple accounts. The company was profitable in total and losing money on a quarter of its customers at the same time. Both were true. Only one was visible. Figures here are illustrative; the pattern is consistent with published whale-curve research (Kaplan).

The next step

You do not need to leap to activity-based costing from here. The next deliberate move is Stage 2: start separating direct from indirect cost and assign the direct costs to the things that cause them. Even a simple, honest split of direct cost by product or order type begins to reveal where margin really sits. The goal is not sophistication for its own sake. It is the first reliable answer to "who and what makes us money".

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