Hub · Pricing & margins by industry

Pricing and margins, industry by industry

You cannot price well without knowing your true cost. Pricing and margin work changes shape by sector, but rests on the same foundation: the real cost to make and serve. Here is how it lands in each industry.

Cost-based pricing sets price against the true cost to produce and serve, not a blended average. The principle is constant across industries; what differs is the cost driver, a product in manufacturing, an account in IT and financial services, a payer mix in healthcare.

Price is a decision. Without the true cost beneath it, it is a guess dressed as a number.

Common questions

What is cost-based pricing?
Cost-based pricing sets price against the true, fully loaded cost to produce and serve a product or customer, rather than a blended margin target. It protects margin by making the real cost visible before the price is set.
Why does pricing differ by industry?
The principle is the same, but the cost driver and margin structure differ: a product cost and order profile in manufacturing, a delivery cost per account in IT and financial services, a payer mix and service line in healthcare.

Price to your true cost.

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