Casos de Estudo em Destaque
Operador Logistico Europeu
LogisticsChallenge: A precificacao por taxa fixa escondia rotas e clientes nao rentaveis, erodindo margens apesar de receitas crescentes.
Solution: O modelo TDABC mapeou 47 atividades em armazenamento, transporte e alfandega. A analise Whale Curve revelou que 22% dos clientes destruiam valor.
Grupo Privado de Saude
HealthcareChallenge: Incapaz de determinar o custo real por procedimento, impossibilitando negociacoes informadas com seguradoras.
Solution: TDABC captured time equations for 120+ clinical and administrative activities, linking resource costs to individual patient pathways.
Industrial Manufacturer
ManufacturingChallenge: Traditional overhead allocation using machine hours distorted product costs, leading to poor pricing and mix decisions.
Solution: Built TDABC model covering 85 production and support activities. Revealed that low-volume specialty products consumed 3x more resources than assumed.
Retail Banking Institution
BankingChallenge: O custo de servir por cliente era desconhecido, impossibilitando a diferenciacao de niveis de servico ou a otimizacao de operacoes das agencias.
Solution: TDABC modeled branch activities, back-office processing, and digital channel costs per transaction type and customer segment.
A Curva da Baleia: Um Padrao Universal
Across industries, TDABC analysis consistently reveals a striking pattern: a small percentage of products or clients generate the vast majority of profits, while a significant tail actively destroys value.
Porque Isto Importa
Without TDABC, organizations cannot see this curve. Traditional costing averages costs across all products and clients, hiding the cross-subsidization that erodes margins. The Whale Curve makes the invisible visible.
Common Outcomes Across Industries
| Metric | Before TDABC | After TDABC |
|---|---|---|
| Cost Visibility | Averaged, distorted | Granular, activity-based |
| Pricing Accuracy | Cost-plus guesswork | Data-driven, per product/client |
| Unprofitable Clients | Hidden, cross-subsidized | Identified, actionable |
| Margin Improvement | Unknown levers | 15-28% typical improvement |
| Decision Speed | Weeks of analysis | Real-time dashboards |
Pronto para Descobrir a Sua Historia de Rentabilidade?
Toda a organizacao tem uma Curva da Baleia. Deixe-nos ajuda-lo a descobrir a sua e transformar a visibilidade de custos em vantagem competitiva.
Peca a Sua Avaliacao Gratuita