Interactive instrument · illustrative, edit everything

The customer looks profitable. Is it?

Gross margin only counts the product. Enter how a customer actually behaves, orders, urgencies, returns, support, and watch the cost to serve rewrite the margin, activity by activity.

The customer

Annual revenue

Product cost (% of revenue)

Service behaviour

Orders per year

Lines per order

Urgent orders (%)

Orders returned (%)

Support contacts per year

Your operation

Capacity cost rate

Cost of one hour of practical capacity in fulfilment, logistics and support. Not sure? Try our capacity calculator.

Gross margin

Cost to serve

Real net margin

Illustrative time-equation logic. Every number above is editable.

Activity	Driver	Cost / year

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This is one customer, with illustrative times. Want the real curve for all of yours?

Free Profit Check

All figures are illustrative and editable; nothing here is client data. Built by Cost and Profitability Consulting on time-driven activity-based costing logic.