/* ============================================================
   Whale Curve — premium page styles (Praxis system)
   Self-contained: tokens + nav + footer + sections + simulator.
   Matches costandprofitability.com / cnp-praxis.css values.
   ============================================================ */

:root{
  --orange:#C75B22; --orange-bright:#E2761A; --orange-deep:#A8481A;
  --orange-faint:rgba(199,91,34,0.08);
  --ink:#1A1714; --ink-2:#4A4138; --muted:#756859; --muted-2:#9A8E7E;
  --paper:#F3EEE4; --paper-2:#EDE6D8; --surface:#FBF9F3;
  --line:#DCD3C2; --line-2:#C9BEAA;
  --night:#14110D; --night-2:#211C16;
  --green:#1C7A57; --green-soft:#3E9B74; --red:#B23A2E; --wheat:#E8DBC2;
  --maxw:1180px; --read:920px;
}

*{box-sizing:border-box;}
html{scroll-behavior:smooth;}
body.wc{
  margin:0; background:var(--paper); color:var(--ink-2);
  font-family:'Hanken Grotesk',system-ui,-apple-system,sans-serif;
  font-size:17px; line-height:1.65; -webkit-font-smoothing:antialiased;
  text-rendering:optimizeLegibility;
}
.wc ::selection{background:var(--orange);color:#fff;}
.wc img{max-width:100%;display:block;}

.wc .serif{font-family:'Newsreader',Georgia,serif;font-weight:400;}
.wc .mono{font-family:'IBM Plex Mono',ui-monospace,monospace;}
.wc h1,.wc h2,.wc h3,.wc h4{font-family:'Newsreader',Georgia,serif;font-weight:400;color:var(--ink);letter-spacing:-0.018em;margin:0;line-height:1.12;}
.wc h1 em,.wc h2 em,.wc h3 em{font-style:italic;color:var(--orange);}
.wc p{margin:0;}
.wc a{color:var(--orange);text-decoration:none;}
.wc strong{color:var(--ink);font-weight:600;}

.wc .wrap{max-width:var(--maxw);margin:0 auto;padding:0 32px;}
.wc .read{max-width:var(--read);margin:0 auto;padding:0 32px;}
.wc section{position:relative;}

/* ── eyebrow / section number ── */
.wc .eyebrow{display:inline-flex;align-items:center;gap:12px;font-family:'IBM Plex Mono',monospace;
  font-size:12px;font-weight:500;letter-spacing:0.16em;text-transform:uppercase;color:var(--muted);}
.wc .eyebrow::before{content:'';width:26px;height:1px;background:var(--orange);}
.wc .eyebrow.center{justify-content:center;}
.wc .eyebrow.dark{color:rgba(255,255,255,0.6);}
.wc .badge{display:inline-block;font-family:'IBM Plex Mono',monospace;font-size:11px;font-weight:500;
  text-transform:uppercase;letter-spacing:0.08em;color:var(--orange);background:var(--orange-faint);
  padding:6px 13px;border-radius:3px;}

/* ── buttons ── */
.wc .btn{display:inline-flex;align-items:center;gap:9px;font-family:'Hanken Grotesk',sans-serif;
  font-size:14.5px;font-weight:600;padding:13px 22px;border-radius:4px;border:1px solid transparent;
  cursor:pointer;transition:background .2s,color .2s,border-color .2s,transform .2s;white-space:nowrap;}
.wc .btn svg{transition:transform .22s;}
.wc .btn:hover svg{transform:translateX(3px);}
.wc .btn-primary{background:var(--orange);color:#fff;border-color:var(--orange);}
.wc .btn-primary:hover{background:var(--orange-deep);border-color:var(--orange-deep);color:#fff;}
.wc .btn-ghost{background:transparent;color:var(--ink);border-color:var(--line-2);}
.wc .btn-ghost:hover{background:var(--ink);color:#fff;border-color:var(--ink);}
.wc .btn-dark{background:var(--ink);color:#fff;border-color:var(--ink);}
.wc .btn-dark:hover{background:#000;border-color:#000;}
.wc .btn-ghost-dark{background:transparent;color:#fff;border-color:rgba(255,255,255,0.28);}
.wc .btn-ghost-dark:hover{background:#fff;color:var(--ink);border-color:#fff;}
.wc .textlink{color:var(--orange);font-weight:600;border-bottom:1px solid rgba(199,91,34,0.3);
  padding-bottom:1px;transition:border-color .2s;}
.wc .textlink:hover{border-color:var(--orange);}

/* ════════ NAV ════════ */
.wc .nav-praxis{position:sticky;top:0;z-index:200;background:rgba(243,238,228,0.82);
  backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);border-bottom:1px solid transparent;
  transition:border-color .25s,background .25s;}
.wc .nav-praxis.solid{border-bottom-color:var(--line);background:rgba(243,238,228,0.95);}
.wc .nav-inner{max-width:var(--maxw);margin:0 auto;padding:14px 32px;display:flex;align-items:center;
  justify-content:space-between;gap:24px;}
.wc .nav-logo{display:inline-flex;align-items:center;}
.wc .nav-logo img{height:46px;width:auto;}
.wc .nav-links{display:flex;align-items:center;gap:26px;}
.wc .nav-links a{font-size:14px;color:var(--ink-2);transition:color .15s;white-space:nowrap;}
.wc .nav-links a:hover{color:var(--orange);}
.wc .nav-right{display:flex;align-items:center;gap:18px;}
.wc .nav-lang{display:flex;gap:10px;font-family:'IBM Plex Mono',monospace;font-size:11.5px;
  letter-spacing:0.08em;}
.wc .nav-lang a{color:var(--muted);padding:4px 2px;}
.wc .nav-lang a.active{color:var(--orange);}
.wc .nav-cta{padding:10px 18px;font-size:13px;}
@media(max-width:900px){
  .wc .nav-links{display:none;}
}

/* ════════ HERO ════════ */
.wc .hero{padding:84px 0 56px;border-bottom:1px solid var(--line);overflow:hidden;}
.wc .hero .badge{margin-bottom:22px;}
.wc .hero h1{font-size:clamp(42px,6.4vw,76px);line-height:1.02;letter-spacing:-0.03em;max-width:14ch;}
.wc .hero .lede{font-size:clamp(18px,2.1vw,22px);line-height:1.55;color:var(--ink-2);max-width:54ch;margin-top:26px;}
.wc .hero-cta{display:flex;gap:14px;flex-wrap:wrap;margin-top:34px;}
.wc .hero-stage{margin-top:50px;background:var(--night);border-radius:12px;padding:30px 34px 24px;
  box-shadow:0 30px 70px -30px rgba(20,17,13,.55);position:relative;}
.wc .hero-stage .stagehead{display:flex;justify-content:space-between;align-items:flex-start;
  margin-bottom:6px;gap:20px;flex-wrap:wrap;}
.wc .hero-stage .stagehead .k{font-family:'IBM Plex Mono',monospace;font-size:11px;letter-spacing:0.14em;
  text-transform:uppercase;color:var(--orange-bright);}
.wc .hero-stage .stagehead .t{font-family:'Newsreader',serif;font-size:22px;color:#fff;margin-top:4px;}
.wc .hero-stage .stagehead .meta{font-family:'IBM Plex Mono',monospace;font-size:11px;
  color:rgba(255,255,255,.45);border:1px solid rgba(255,255,255,.16);border-radius:20px;padding:6px 13px;}

/* ════════ SECTION SCAFFOLD ════════ */
.wc .sec{padding:88px 0;}
.wc .sec-paper-2{background:var(--paper-2);}
.wc .sec-surface{background:var(--surface);}
.wc .sec-dark{background:var(--night);color:rgba(255,255,255,.82);}
.wc .sec-dark h1,.wc .sec-dark h2,.wc .sec-dark h3,.wc .sec-dark h4{color:#fff;}
.wc .sec-dark .lede{color:rgba(255,255,255,.72);}
.wc .sec-head{max-width:62ch;margin-bottom:14px;}
.wc .sec-head h2{font-size:clamp(30px,3.8vw,46px);line-height:1.06;margin-top:18px;letter-spacing:-0.02em;}
.wc .lede{font-size:19px;line-height:1.62;color:var(--ink-2);max-width:62ch;}
.wc .rule{height:1px;background:var(--line);border:0;margin:0;}

/* ── anatomy zones ── */
.wc .anatomy{display:grid;grid-template-columns:1.5fr 1fr;gap:40px;align-items:center;margin-top:40px;}
@media(max-width:880px){.wc .anatomy{grid-template-columns:1fr;}}
.wc .anatomy-chart{background:var(--surface);border:1px solid var(--line);border-radius:10px;padding:26px 24px;}
.wc .zone-list{display:flex;flex-direction:column;gap:10px;}
.wc .zone{border:1px solid var(--line);border-radius:8px;padding:18px 20px;background:var(--surface);
  cursor:pointer;transition:border-color .2s,background .2s,transform .2s;}
.wc .zone:hover{transform:translateX(4px);}
.wc .zone.active{border-color:var(--orange);background:#fff;box-shadow:0 8px 26px -16px rgba(199,91,34,.5);}
.wc .zone .zt{display:flex;align-items:center;gap:10px;font-family:'Newsreader',serif;font-size:21px;color:var(--ink);}
.wc .zone .dot{width:10px;height:10px;border-radius:50%;flex:0 0 auto;}
.wc .zone .zd{font-size:15px;line-height:1.55;color:var(--ink-2);margin-top:7px;}
.wc .zone .zn{font-family:'IBM Plex Mono',monospace;font-size:11px;letter-spacing:0.08em;color:var(--muted-2);}

/* ── lens switcher ── */
.wc .lens-wrap{margin-top:38px;display:grid;grid-template-columns:300px 1fr;gap:36px;align-items:start;}
@media(max-width:880px){.wc .lens-wrap{grid-template-columns:1fr;}}
.wc .lens-tabs{display:flex;flex-direction:column;gap:8px;}
.wc .lens-tab{display:flex;align-items:center;gap:14px;text-align:left;border:1px solid var(--line);
  background:var(--surface);border-radius:8px;padding:15px 17px;cursor:pointer;transition:all .2s;font:inherit;color:var(--ink-2);}
.wc .lens-tab:hover{border-color:var(--line-2);}
.wc .lens-tab.active{border-color:var(--orange);background:#fff;color:var(--ink);box-shadow:0 8px 24px -16px rgba(199,91,34,.45);}
.wc .lens-tab .li{flex:0 0 38px;height:38px;border-radius:8px;background:var(--paper-2);display:grid;place-items:center;color:var(--orange);}
.wc .lens-tab.active .li{background:var(--orange-faint);}
.wc .lens-tab .ln{font-weight:600;font-size:15.5px;}
.wc .lens-tab .ls{font-family:'IBM Plex Mono',monospace;font-size:10.5px;letter-spacing:0.06em;color:var(--muted-2);text-transform:uppercase;}
.wc .lens-panel{background:var(--surface);border:1px solid var(--line);border-radius:10px;padding:26px 28px;}
.wc .lens-takeaway{margin-top:14px;display:flex;gap:13px;align-items:flex-start;font-size:16.5px;line-height:1.55;color:var(--ink-2);}
.wc .lens-takeaway .b{flex:0 0 auto;width:5px;align-self:stretch;background:var(--orange);border-radius:3px;}

/* ════════ SIMULATOR ════════ */
.wc .sim{margin-top:42px;display:grid;grid-template-columns:1.42fr 1fr;gap:30px;align-items:start;}
@media(max-width:980px){.wc .sim{grid-template-columns:1fr;}}
.wc .sim-stage{background:var(--night);border-radius:12px;padding:24px 26px 20px;box-shadow:0 30px 70px -34px rgba(20,17,13,.6);position:sticky;top:84px;}
@media(max-width:980px){.wc .sim-stage{position:static;}}
.wc .sim-tabs{display:flex;gap:6px;margin-bottom:16px;flex-wrap:wrap;}
.wc .sim-tab{font-family:'IBM Plex Mono',monospace;font-size:11.5px;letter-spacing:0.04em;
  background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.12);color:rgba(255,255,255,.7);
  border-radius:6px;padding:8px 13px;cursor:pointer;transition:all .2s;}
.wc .sim-tab:hover{border-color:rgba(255,255,255,.3);color:#fff;}
.wc .sim-tab.active{background:var(--orange);border-color:var(--orange);color:#fff;}
.wc .sim-chartwrap{position:relative;}
.wc .sim-chart svg{display:block;width:100%;height:auto;overflow:visible;}
.wc .sim-readout{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;margin-top:14px;background:rgba(255,255,255,.1);border-radius:8px;overflow:hidden;}
.wc .stat{background:var(--night-2);padding:14px 16px;}
.wc .stat .sl{font-family:'IBM Plex Mono',monospace;font-size:9.5px;letter-spacing:0.08em;text-transform:uppercase;color:rgba(255,255,255,.45);}
.wc .stat .sv{font-family:'Newsreader',serif;font-size:30px;color:#fff;margin-top:4px;line-height:1;}
.wc .stat .sv .arrow{color:var(--orange-bright);font-size:18px;}
.wc .stat .sd{font-family:'IBM Plex Mono',monospace;font-size:10px;color:var(--green-soft);margin-top:5px;}
.wc .stat .sd.warn{color:var(--orange-bright);}

.wc .sim-controls{display:flex;flex-direction:column;}
.wc .sim-controls h3{font-size:23px;margin-bottom:4px;}
.wc .sim-controls .hint{font-size:14px;color:var(--muted);margin-bottom:16px;}
.wc .moves{display:flex;flex-direction:column;gap:7px;}
.wc .move{display:flex;align-items:flex-start;gap:13px;border:1px solid var(--line);background:var(--surface);
  border-radius:9px;padding:13px 15px;cursor:pointer;transition:all .18s;}
.wc .move:hover{border-color:var(--line-2);}
.wc .move.on{border-color:var(--orange);background:#fff;box-shadow:0 7px 22px -16px rgba(199,91,34,.5);}
.wc .move .sw{flex:0 0 auto;width:38px;height:22px;border-radius:20px;background:var(--line-2);position:relative;transition:background .2s;margin-top:2px;}
.wc .move .sw::after{content:'';position:absolute;top:2px;left:2px;width:18px;height:18px;border-radius:50%;background:#fff;transition:transform .2s;box-shadow:0 1px 3px rgba(0,0,0,.25);}
.wc .move.on .sw{background:var(--orange);}
.wc .move.on .sw::after{transform:translateX(16px);}
.wc .move .mbody{flex:1;min-width:0;}
.wc .move .mt{font-weight:600;font-size:14.5px;color:var(--ink);display:flex;align-items:center;gap:8px;flex-wrap:wrap;line-height:1.25;}
.wc .move .mt .star{font-size:9px;font-family:'IBM Plex Mono',monospace;letter-spacing:0.06em;color:var(--orange);background:var(--orange-faint);padding:2px 6px;border-radius:3px;text-transform:uppercase;}
.wc .move .md{font-size:13px;line-height:1.45;color:var(--muted);margin-top:3px;}
.wc .move .mtag{font-family:'IBM Plex Mono',monospace;font-size:10px;letter-spacing:0.05em;text-transform:uppercase;margin-top:6px;display:inline-flex;align-items:center;gap:6px;}
.wc .move .mtag .seg{padding:2px 7px;border-radius:3px;font-weight:500;}
.wc .seg-grow{background:rgba(28,122,87,.12);color:var(--green);}
.wc .seg-optimise{background:rgba(199,91,34,.12);color:var(--orange);}
.wc .seg-reprice{background:rgba(182,138,30,.14);color:#9A7416;}
.wc .seg-exit{background:rgba(178,58,46,.12);color:var(--red);}
.wc .move .mimp{font-family:'IBM Plex Mono',monospace;font-size:11px;color:var(--green);font-weight:500;}
.wc .sim-btns{display:flex;gap:10px;margin-top:16px;flex-wrap:wrap;}
.wc .sim-btns .btn{font-size:13px;padding:11px 17px;}

/* ── initiative grid (the 10 moves explained) ── */
.wc .moves-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:18px;margin-top:40px;}
@media(max-width:760px){.wc .moves-grid{grid-template-columns:1fr;}}
.wc .mcard{border:1px solid var(--line);border-radius:10px;padding:24px 26px;background:var(--surface);transition:border-color .2s,transform .2s;}
.wc .mcard:hover{border-color:var(--line-2);transform:translateY(-2px);}
.wc .mcard .num{font-family:'IBM Plex Mono',monospace;font-size:12px;color:var(--orange);letter-spacing:0.08em;}
.wc .mcard h4{font-size:21px;margin:9px 0 8px;}
.wc .mcard p{font-size:15px;line-height:1.58;color:var(--ink-2);}
.wc .mcard .foot{display:flex;align-items:center;justify-content:space-between;margin-top:16px;padding-top:14px;border-top:1px solid var(--line);}

/* ── action quadrant ── */
.wc .quad{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:38px;}
@media(max-width:880px){.wc .quad{grid-template-columns:repeat(2,1fr);}}
@media(max-width:520px){.wc .quad{grid-template-columns:1fr;}}
.wc .qcard{border:1px solid var(--line);border-radius:10px;padding:24px 22px;background:var(--surface);border-top:3px solid var(--c);}
.wc .qcard .qh{font-family:'Newsreader',serif;font-size:24px;color:var(--ink);}
.wc .qcard .qk{font-family:'IBM Plex Mono',monospace;font-size:10.5px;letter-spacing:0.08em;text-transform:uppercase;color:var(--c);margin-bottom:6px;}
.wc .qcard p{font-size:14.5px;line-height:1.55;color:var(--ink-2);margin-top:8px;}

/* ── method steps ── */
.wc .steps{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:38px;}
@media(max-width:760px){.wc .steps{grid-template-columns:1fr;}}
.wc .step{border-left:2px solid var(--orange);padding:6px 0 6px 22px;}
.wc .step .sn{font-family:'IBM Plex Mono',monospace;font-size:12px;color:var(--orange);letter-spacing:0.1em;}
.wc .step h4{font-size:20px;margin:8px 0 8px;}
.wc .step p{font-size:15px;line-height:1.55;color:var(--ink-2);}

/* ── inline CTA strip ── */
.wc .cta-inline{display:flex;align-items:center;justify-content:space-between;gap:24px;flex-wrap:wrap;
  background:var(--surface);border:1px solid var(--line);border-left:3px solid var(--orange);
  border-radius:8px;padding:22px 26px;margin-top:40px;}
.wc .cta-inline .ci-t{font-family:'Newsreader',serif;font-size:21px;color:var(--ink);}
.wc .cta-inline .ci-s{font-size:14.5px;color:var(--muted);margin-top:3px;}

/* ── FAQ ── */
.wc .faq{margin-top:30px;border-top:1px solid var(--line);}
.wc .faq-item{border-bottom:1px solid var(--line);}
.wc .faq-q{width:100%;text-align:left;background:none;border:0;cursor:pointer;padding:22px 0;
  display:flex;justify-content:space-between;align-items:center;gap:20px;font-family:'Newsreader',serif;
  font-size:21px;color:var(--ink);}
.wc .faq-q .ic{flex:0 0 auto;width:24px;height:24px;position:relative;transition:transform .25s;}
.wc .faq-q .ic::before,.wc .faq-q .ic::after{content:'';position:absolute;background:var(--orange);}
.wc .faq-q .ic::before{top:11px;left:3px;right:3px;height:2px;}
.wc .faq-q .ic::after{left:11px;top:3px;bottom:3px;width:2px;transition:transform .25s;}
.wc .faq-item.open .faq-q .ic::after{transform:scaleY(0);}
.wc .faq-a{max-height:0;overflow:hidden;transition:max-height .3s ease;}
.wc .faq-a p{padding:0 0 24px;font-size:16.5px;line-height:1.68;color:var(--ink-2);max-width:72ch;}

/* ════════ CTA BAND ════════ */
.wc .cta-band{background:var(--night);color:#fff;padding:88px 0;text-align:center;position:relative;overflow:hidden;}
.wc .cta-band .glow{position:absolute;width:560px;height:560px;border-radius:50%;
  background:radial-gradient(circle,rgba(226,118,26,.20),transparent 65%);top:-180px;left:50%;transform:translateX(-50%);}
.wc .cta-band .inner{position:relative;z-index:2;max-width:640px;margin:0 auto;}
.wc .cta-band h2{font-size:clamp(30px,4vw,46px);color:#fff;}
.wc .cta-band h2 em{color:var(--orange-bright);}
.wc .cta-band p{color:rgba(255,255,255,.72);margin-top:20px;font-size:17px;}
.wc .cta-band .cta-row{display:flex;gap:14px;justify-content:center;margin-top:34px;flex-wrap:wrap;}

/* ════════ FOOTER ════════ */
.wc .footer{background:var(--night);color:rgba(255,255,255,.66);padding:64px 0 34px;border-top:1px solid rgba(255,255,255,.08);}
.wc .footer-grid{display:grid;grid-template-columns:1.6fr 1fr 1fr 1.2fr;gap:40px;}
@media(max-width:820px){.wc .footer-grid{grid-template-columns:1fr 1fr;gap:30px;}}
.wc .footer img.flogo{height:58px;width:auto;margin-bottom:20px;}
.wc .footer .ftag{font-size:15px;line-height:1.55;color:rgba(255,255,255,.6);max-width:34ch;}
.wc .footer .fpow{display:flex;align-items:center;gap:9px;margin-top:20px;font-family:'IBM Plex Mono',monospace;font-size:11px;color:rgba(255,255,255,.4);}
.wc .footer .fpow img{height:17px;opacity:.9;}
.wc .footer .fct{font-family:'IBM Plex Mono',monospace;font-size:11px;letter-spacing:0.1em;text-transform:uppercase;color:rgba(255,255,255,.4);margin-bottom:16px;}
.wc .footer a.fl{display:block;font-size:14.5px;color:rgba(255,255,255,.7);padding:5px 0;transition:color .2s;}
.wc .footer a.fl:hover{color:#fff;}
.wc .footer-bottom{display:flex;justify-content:space-between;align-items:center;gap:20px;flex-wrap:wrap;
  margin-top:48px;padding-top:24px;border-top:1px solid rgba(255,255,255,.08);
  font-family:'IBM Plex Mono',monospace;font-size:11.5px;color:rgba(255,255,255,.4);}
.wc .footer-bottom a{color:rgba(255,255,255,.4);}
.wc .footer-bottom a:hover{color:#fff;}

/* reveal */
.wc .reveal{opacity:0;transform:translateY(18px);transition:opacity .7s ease,transform .7s ease;}
.wc .reveal.in{opacity:1;transform:none;}
@media(prefers-reduced-motion:reduce){.wc .reveal{opacity:1;transform:none;transition:none;}}